Every year the local merchants have a "pajama sale". They don't sell pajamas, but they do offer discounts which you have to be wearing your PJs to get. This is in addition to opening crazy early and ending all the best deals before 8 am.
I've gone a couple of years to photograph the people in their jammies, which are often outrageous. I don't think I can handle going again this year, but that doesn't mean I can't design some cute graphics for our Pajama Sale section to convince other people to go.